Identity & SDGs
The Italian exhibition industry is an irreplaceable asset for the competitiveness of Italian industry, the growth of the country’s productive fabric, the internationalisation of its companies and the appeal of Italy as a system. Exhibitions promote industrial growth and local development, help companies to open up foreign markets and are opportunities to showcase innovations and acquire skills. Based on this conviction and aware of its role in society, Fiera Milano decided to define its raison d'être and the essential objectives of its business. This led to the outlining of our purpose, vision and corporate values.
PURPOSE & VISION
PURPOSE
To be the best partner for growth by playing the role of incubator and developer of business innovation thanks to our century-old history and solid roots, which enable us to interpret and anticipate the new trends and needs of our target markets. An integrated and sustainable system where people, communities and companies meet the future every day.
VISION
To be among the top five European exhibition operators with venues, recognized for their ability to innovate and the positive impact generated on territories, economy and industry, enabling the growth of communities, supply chains and people through the organization of relevant events and the offering of innovative and high-value integrated services.
Fairs as economic infrastructures for the development of the industry
Fiera Milano is a real economic infrastructure that allows economic operators to interact, innovate and grow. Trade fairs are opportunities to exchange ideas and innovative products and to identify new consumer trends with the aim of creating multiple business opportunities, a key moment for the entire value chain. Fiera Milano is also an enabling asset for the development of industry, but also for urban growth and the social dimension, through the promotion of the competitiveness of Italian industry, the growth of the country's productive fabric and the internationalization of its companies.
Fairs as containers for sustainable initiatives to positively influence stakeholders
Exhibitions have the possibility of positively influencing the country, both as organizations that adopt a sustainable business model with responsible consumption, and as containers of innovative and stimulating initiatives. Exhibitions can have a significant environmental footprint, deriving from the various phases, including the construction of exhibition stands, catering, dismantling and final waste disposal. The exhibition industry can play an important role in efforts to tackle climate change by measuring and reducing the carbon footprint of events and by becoming a platform to raise awareness and stimulate practical action.