Organising and hosting major events and providing integrated physical and digital services to build value and growth experiences for Fiera Milano exhibitors, visitors and partners.
Company
Trade fairs, congresses, and events find in Fiera Milano a space to reach beyond boundaries. It serves as a bridge that creates opportunities for growth and access to new markets, both inside and outside the pavilions, through a wide range of events organized directly and through joint ventures in Italy and around the world. Since 2002, Fiera Milano has been listed on Euronext Milan, STAR segment.
Strategic Plan 2024/2027
Fiera Milano’s ambition is to position itself among the top five European trade fair operators with venues through a value proposition that interprets the ongoing transformation and lays a solid foundation for future growth, with a long-term perspective guaranteeing maximum profit and optimizing the resources employed.
- Focus on business-integrated sustainability, paying increasing attention to reducing environmental impact and adopting sustainability practices
- Develop high-value-added, innovative and digital services, offering the best advanced technologies (AI, Virtual Reality, Augmented Reality) to make the customer journey unique
- Value and engage people and new talent in the company's life, while also offering them an effective and responsible work-life balance
- Reach new communities and targets through the development of specialized business areas that will allow all participants to interact directly with products and services through an immersive experience active 365 days a year
- Invest in products, supply chains and the attractiveness and potential of Fiera Milano's venues by updating and adapting them to new trends and the needs of customers and making them locations where R&D can be done
The four strategic priorities
Value proposition
SUSTAINABLE BUSINESS MODEL
Leveraging sustainability as a competitive advantage and key factor to drive business growth.
PEOPLE AND ORGANISATION
Attracting talent and enhancing human capital, with a continuous drive toward innovation, development of new skills, and personal growth.
RELATIONSHIPS, RECOGNITION, IDENTITY
Increase the awareness of the value created by the group with customers, partners, institutions and strengthen Fiera Milano's positioning.
FIERA MILANO IN NUMBERS
FIERA MILANO IN THE WORLD
Italy
Fiera Milano has been the go-to partner in Italy for organising trade fairs, events and congresses. Fashion, home, mechanical tools, tourism, professional hospitality, food, security, commercial transport, art and boats are just some of the sectors that Fiera Milano promotes by organising exhibitions directly in Italy.
BRAZIL
Fiera Milano operates in Brazil through its subsidiary Fiera Milano Brasil and directly organizes professional shows that cover numerous sectors, including industrial plants, rehabilitation technologies, construction, environment and energy, fruit and vegetable industry, safety and security, fire protection.
CHINA
Via the Hannover Milano Fairs China and Hannover Milano Fairs Shanghai companies, that head up the joint venture established with Deutsche Messe AG, Fiera Milano organises more than 20 trade shows spanning various production sectors including instrumental mechanics, automation, automotive, construction, industrial handling, packaging, tourism, environment and energy.
INDIA
Thanks to a joint venture with Deutsche Messe AG and Hannover Milano Fairs India, Fiera Milano carries out exhibitor and buyer scouting activities in India.
SOUTH AFRICA
Fiera Milano organises the most important contemporary art show in Africa, ICTAF (Investec Cape Town Art Fair). This show is organised via the FMEA subsidiary (Fiera Milano Exhibition Africa).