IFEMA MADRID AND FIERA MILANO JOIN FORCES TO ORGANIZE FRUIT ATTRACTION SÃO PAULO IN APRIL 2024

Madrid, 3 October 2023.- After fourteen editions, Fruit Attraction, the leading professional fair in Europe for the marketing of fruit and vegetables, organized by IFEMA MADRID and FEPEX, faces its internationalization process as a global brand of reference looking at Latin America. Co-organized by IFEMA MADRID and Fiera Milano, Fruit Attraction São Paulo will hold its first edition at the Brazilian venue São Paulo Expo & Convention Centre, from 16 to 18 April 2024.

The presentation of this new project, which took place during the celebration of the 15th edition of Fruit Attraction at IFEMA MADRID, was attended by the Brazilian Ambassador in Spain, Orlando Leite Ribeiro; the General Manager of IFEMA MADRID, Juan Arrizabalaga, and the Group Business Development Director of Fiera Milano, Andrea Sozzi.

“We’re enthusiastic to partner with IFEMA MADRID in such an interesting project. Through Fiera Milano Brasil, as one of the main exhibition organizers Brasilian market, we’re deeply rooted in the ecosystem, and we immediately understood the potential of Fruit Attraction in São Paulo. The strength of Fruit Attraction brand, coupled with our strong local industrial platform and talented team, led by our Managing Director, Mauricio Duval Macedo, will ensure the success of this initiative. We believe that, in current market scenario, cooperation is key for exhibition organizers to thrive and exploit the opportunities arising globally, joining capabilities and assets for the sake of creating value for exhibitors and buyers”, says Andrea Sozzi, Group Business Development Director of Fiera Milano.