OPENS TODAY BIT - INTERNATIONAL TOURISM EXCHANGE

The industry's benchmark event in Italy starts today at Allianz MiCo: BIT - International Tourism Exchange.

BIT 2023 unites a wide representation of all supply chains under one roof, including Italian regions, foreign tourism boards, consortiums, private operators, hospitality companies and carriers. At Allianz MiCo, the best of an offering capable of responding to the evolving needs of travelers with a complete picture of the industry, thanks to three macro exhibition areas: Leisure, with proposals from destinations and operators, BeTech for digital services and start-ups, and the MICE Village entirely dedicated to business travel.

Hundreds of highly profiled buyers are expected from around the world, with particularly numerous attendances, respectively, from the USA, Spain, France, Canada and Germany. Other major markets represented include Poland, Brazil, Saudi Arabia, the United Arab Emirates and the Netherlands.

The great attention to sustainability, which is now part of Fiera Milano's DNA, will be the recurring theme of BIT 2023 with proposals for an increasingly attentive traveler who wants to experience the destination not "as a tourist," but with the same respect and authenticity as the locals. Appointment at Allianz MiCo from 12 to 14 February 2023.

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To know more visit the website: https://bit.fieramilano.it/en/