ASSOLOMBARDA JOINS FIERA MILANO: DEVELOPMENT STRATEGIES AND THE 2023 TRADE FAIR CALENDAR PRESENTED

Spada: "Trade fairs as an accelerator for the development of local companies"
Palermo: "With Assolombarda we want to enhance the connection between trade fairs and companies"

Milan, October 24th 2022 - For the occasion of the General Council of Assolombarda, President Alessandro Spada and entrepreneurs from the territory welcomed Luca Palermo, CEO and General Manager of Fiera Milano, for a meeting to share future objectives and discuss business opportunities connected to the exhibition sector. On the occasion, Fiera Milano's 2023 calendar was illustrated to those present.

"The meeting once again demonstrates the strong synergy between the business world and the trade fair world" said Assolombarda President, Alessandro Spada. "In such a complex economic situation for companies, the trade fair events presented today are useful chances to build a system and generate new business opportunities to the benefit of all supply chains. I am thinking of the most awaited B2B events, which allow operators and entrepreneurs to meet in a network perspective, but also of consumer events, which allow companies to identify their target market and promote their products. These are two trends that have always been perfectly interpreted, in our area, by the valuable activity of Fiera Milano. The company, for the Association, constitutes an excellence in the world of sector organisations and a showcase that is always appreciated as a development accelerator for companies. It is, moreover, a pole of great importance, crucial not only for Lombardy but also for Italy and Europe, with which Assolombarda aims to strengthen synergies for the growth of the territory".

"Fiera Milano and Assolombarda are the most important development tools for the Lombardy production system" commented CEO and General Manager of Fiera Milano, Luca Palermo. "In its more than 100 years of history, Fiera Milano has always been the favourite showcase where the many innovative products of all companies can be introduced to the world. The 50 events hosted on average in one year generate €17.5 billion in exports for exhibiting companies. This is another reason why the development and internationalisation of companies are the primary focus for Fiera Milano, and the collaboration with Assolombarda allows us explore these aspects in depth. Fiera Milano provides an allied industry of 8.3 billion euros per year and we want to further enhance the link between the territory and its companies. In this sense, a key role is played by the synergy with Assolombarda, in the development of growth, innovation and internationalisation processes of companies'.