THE MILANO CONVENTION CENTRE CHANGES NAME AND BECOMES ALLIANZ MICO

Europe's largest convention centre changes name and becomes Allianz MiCo. The new name was unveiled today following the agreement with the insurance and financial group Allianz. The new partnership with Allianz will allow Fiera Milano to increase its congress business and gain more international appeal.

Luca Palermo, CEO of Fiera Milano says: "We are proud to announce this partnership with Allianz, one of the world's leading insurance and financial groups and one of the most important players in the sector in Italy. We share a vocation for innovation, the search for tailor-made services and solutions for customers, attention to people, their wellness and health, sustainability, rigour and management efficiency. This partnership further enhances Milan's positioning as a European conference and tourist destination and the economic impact of 'business tourism' linked to major conference events. The new name Allianz MiCo now lays solid foundations to respond powerfully and effectively to the new challenges posed by the continuous changes in international markets”.