Para-pharmacy, Bialetti and Mondadori showrooms open at Fiera Milano

The packed calendar of trade shows at Fiera Milano has begun again after the summer break, and the exhibition district has a new look for the occasion. New services and new showrooms join the world of Fiera Milano. Starting from the services offered by the new Para-pharmacy that has opened in the fieramilano Services Centre, the nerve centre of the exhibition district. The Para-pharmacy will be open every day during trade fairs and will offer clients both over-the-counter medicines and top quality hygiene, wellness and health products as well as cosmetics and supplements.

The main axis of the exhibition district (Corso Italia) has also been ramped up with two new showrooms. The first is dedicated to Bialetti, the historical brand leader in the Italian coffee market. The Italian company specialising in the production of small kitchen appliances and cooking utensils therefore takes off in Fiera Milano with the goal of selling Bialetti-Fiera Milano co-branding gadgets and merchandise as a means of promotion during the trade shows and to distribute and sell coffee and other complementary products. Small kitchen appliances will also be available in-store.

Then, the centre of the walk along the sail, near the Services Centre sets the stage for the first Mondadori showroom. Open during all the fairs in 2017, it will have some relaxation areas available with charging stations for the electronics devices of clients. There will also be an area devoted to the sale of products for the office (stationery, accessories for iPads, tablets and other devices) and book sales.

These new services, which join the showrooms already operating in the district (Tim, Pubblitalia ’80, Metaenergia, Italo and the infopoint of Regione Lombardia), has made fieramilano an exhibition district that can provide increasingly practical services for its guests. The first people to visit the new stores and enjoy the services of the fieramilano district will be visitors and exhibitors at Homi, the Lifestyle Trade Fair. Save the dates from 15 to 18 September.