1. Value proposition: organising and hosting major events and providing integrated physical and digital services to build value and growth experiences for Fiera Milano exhibitors, visitors and partners;

2. Sustainable business model: leveraging sustainability as a competitive advantage and key factor to drive business growth;

3. People and organization: attracting talent and enhancing human capital, with a continuous drive toward innovation, development of new skills, and personal growth;

4. Relationships, recognition, identity: increase the awareness of the value created by the Group with customers, partners, institutions and strengthen Fiera Milano's positioning.

Sustainability is at the core of Fiera Milano's strategic vision and is a distinctive feature of its corporate profile.

Defining an integrated sustainability proposition within its business model has become a qualifying criterion for attracting and hosting major traveling events, establishing itself as a distinctive competitive advantage in the international events landscape.

For this reason, under the guidance and coordination of the Sustainability Committee, Fiera Milano developed an integrated sustainability strategy within the Strategic Plan 2024-2027.

The integrated sustainability plan incorporates 30 quantitative objectives, each enabling one of the four key dimensions of the value proposition.